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As you might know, we worked with shoe company Generic Surplus on another collection of shoes this time for Fall. The latest footwear collaboration connects street and civility artfully outfitting the creative class with five new styles. Both brands look to this community and those making a declaration of independence for inspiration. Disciplines, a short film set in Los Angeles, celebrates the spirit and vision of director, photographer and bassist for the Dum Dum Girls, Malia James, DJ/produder, Gaslamp Killer and artist/skateboarder, Gareth Stehr. These stories are but a few woven into the fabric of the Generic Surplus and Obey cultures whose wearers embrace the journey it takes to turn their passion into a profession.


Generic Surplus and Obey Present ‘Disciplines’, A Short Film from OBEY CLOTHING on Vimeo.